“Be
fearless” – Richard Branson
When
Virgin Atlantic pilot, Bernice Moran wanted to start her own confectionary
business, her boss, Richard Branson gave the following advice - “Build your brand based on your passions and beliefs
and your vision. Create your brand identity and the doors will open . . .
people buy you and your brand. Be fearless going against global brand players
in the confectionary business.” Bernice
and her sister Linda set up “Be Sweet” and now have 30 different products which
are sold on British Airways flights as well as in Ireland, the Middle East, Asia
and the US. Her biggest mistake she says
was jumping in with both feet without having done her homework and making
herself aware of various cultural issues to take on board (sorry!) first! A good read.
London’s
burning?
Not if
Irish self-tanning company, Tan Organic has its way! I love companies and brands that think
big! Last week they brought a team of
Irish models (pictured) and a 20 foot inflatable self-tan bottle for a major
awareness and sampling promotion in London.
They appeared at popular spots including Piccadilly Circus, Covent
Garden, Trafalgar Square and more and gave away 5,000 free samples. A
professional flash mob appeared throughout the day for added fun. But it wasn’t
all frivolous - their serious message about dangers of sun tanning was supported
by the UK cancer community and the promo team was led by blogger and cancer
survivor Eimear Coghlan. Well done to
whoever thought of this idea – love it!
Who’s
reading what?
Are Irish people still reading
newspapers and if so, how? 4 out of 5
Irish adults are. Last week, the Joint National Readership Survey (JNRS) came
out – this covers readership of Irish newspapers between July 2014 and June
2015. 720,000 people now read Irish
newspapers online – up 27% on last year.
Laura Slattery reports, “Readership of The Irish Times, Irish Examiner, Irish
Daily Star and Irish
Daily Mirror increased over the past year, while readership of the Irish
Independent was flat.
The readership of the Herald, Irish Daily Mail and Irish
Sun fell, researchers found. All Sunday titles lost
readers, with the exception of the Sunday Business Post.”
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