21 ways to make your content more viral
Longer content is more likely to be shared than short –
this is one of the surprising (to me) tips in this very helpful infographic in
PR Daily depicting 21 ways to get your content shared. Other tips include using plenty of images as
this makes your content more credible, use odd number and [brackets] in your
headline and only feature short URLs.
Targeted CTAs (Calls to Action) work much better than generic e.g. “share
these weight loss tips” rather than “share this post.”
How 5 big brands are tackling climate change
Communicating about their support for climate change in an
engaging way can be challenging for brands – this article talks about how 5 big
brands (4 of them familiar names to Irish audiences) are doing so. Focusing on
one – Adidas – I really like what they are doing. They’re a founder member of an organisation
called “Parley for the Oceans”, an organisation where creators, thinkers and
leaders come together to raise awareness of the oceans and collaborate on
projects that protect it. Adidas
apparently specifically supports its educational and communications activities. Recently Adidas launched the first shoe made
from recycled ocean plastic. Other
brands covered include Ben & Jerry, Coca Cola, Unilever and Staples.
Business guide as to which social media sites are working
An “eye opener” is how the Indo’s Adrian Weckler describes
recent quarterly results from the big players on the social media scene. He talks about which social media to watch from
a marketing point of view. Facebook is
still the biggie while Twitter is struggling to make ads work on its
platform. 72% of Facebook members check into the site or
app every single day. Also worth noting is that 76% of its advertising revenue
now comes from mobile devices. Instagram with its 300m users worldwide has
enabled advertising APIs – automated software that lets advertisers place ads without
having to call someone. 63% of Snapchat’s Irish users use the app every single
day and M&Ms have used it here to promote competitions but no advertising
as yet, unlike the States where big brands have been using it for some time. Excitement about Snapchat’s future is because
of the ongoing development of its media channels, “Discover” and “Live”.
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