Focus on a higher purpose not just on profits
So says the Global Head of Social & Digital Marketing
at Philips but he warns that you have to be sincere, be consistent and be
prepared to stand your ground. In this
interesting article on CSR (corporate social responsibility) Blake Cahill
states that employee engagement can be challenging and that some consumers can
see the activity as exploitative. He mentions a couple of global CSR campaigns
such as Kenco’s “Coffee V Gangs” and Toms footwear who, for every pair of shoes
sold, give a pair to a needy child as well as talking about smaller scale ones
from Oasis (‘spring a smile’) and UPS (‘your wishes delivered). “The cause should be rooted in the brand,
it should make sense to customers and it should have a practical, shareable
outcome.”
Not so Barking Mad!
Having worked in Mars (maker of Pedigree dog food amongst
other brands), Paul Fortune saw a gap in the market for a quality dog food with
a high meat content – so in 2008, he set up “Barking Heads.” He and his two business partners were inspired
by Innocent and Ella’s Kitchen – two other high quality brands who do their
marketing in a fun way. Barking Heads’
logo was researched in the primary school playground of Paul’s kids. The article below doesn’t give a lot of info
on the brand so here’s the website - http://www.barkingheads.co.uk/
and I see they do ‘Miaowing Heads’ food also for us cat owners and their
products are sold here in Ireland. I
like their “Meet the Family” web page.
Radio Listenership June 2014 – July 2015
RTE Radio 1 and Newstalk
shows did well in July’s JNLRs (Joint National Listenership Radio) survey but Sean
O’Rourke’s Radio 1 show was the only RTE programme to increase listener numbers
(to 317,000) over the 12 months.
Apparently younger listeners turned to Radio 1 during the marriage
referendum so some shows had particularly good figures for the past
quarter. Ryan Tubridy also had a very
good year but now he moves to John Murray’s Radio 1 9am slot. Newstalk Breakfast (a personal favourite)
grew its audience by a very impressive 26,000 to 173,000 over the past twelve
months. Locally, Red FM overtook 96FM to
become the number 1 local radio station in Cork.
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