Twitter Masterclass from BBC Apprentice social media
guru
To stand out on Twitter - Be Human, Be Different, Be
Funny - so says David Levin, the man responsible for the social media campaigns
for BBC’s The Apprentice, for BBC’s The Voice and many more. Also see if you can catch a ‘topical wave’
like Tourism Ireland did for the Kimye honeymoon. This article also cites Mr. Tayto as doing
social media well – its Facebook page has 275,000 fans.
http://www.independent.ie/business/why-social-media-really-clicks-with-irish-companies-30409205.html
9 questions to help you discover Brand YOU!
Many of us SMEs plan each week to dedicate some time to
planning, to working on the business instead of in it etc etc – but if you’re
like me, the week slips by, you get caught up in operational stuff - and it
remains on the To Do list. So, this
article on LinkedIn which suggests we do a “Quick Take on Brand You” – appealed
– initially, of course, because of the reference to “quick”! But, of course, if these things are to be
done properly, they require some time and thought – so I’ve already started
working on Brand Me today – honest!
Coup for Failte Ireland
Thumbs up to Failte Ireland who got international sportswear
brand, Columbia to bring international key adventure and outdoor journalists to
sample the Wild Atlantic Way very recently.
The journalists took part in adventure sports in Donegal – some even
taking part in Gaelforce North - and the photography and video footage that
Columbia took will be used to promote its 2015 clothing range globally. While I, along with Fiona Bolger
Communications, am doing some work with Failte Ireland on their EDEN project,
unfortunately I wasn’t involved in this!
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