Product Placement & 'Digital Insertion' - solution to fast-forwarding ads?
With so many people recording programmes and
fast-forwarding through the ads and/or viewing programmes on services like Netflix,
product placement looks set to grow and grow.
It’s been around for years but now that ‘digital insertion’ is possible
e.g. inserting different brands into different programmes or films after they
have been filmed – as relevant to that particular marketplace, it looks like it
will have exponential growth. This is an
interesting article from Joe O’Shea.
Pixar’s 22 Rules of Storytelling
Another great article from prdaily.com on how to
construct a story - I really like number 14 - “Why
must you tell this story? What's the belief burning within you that your story
feeds off of? That's the heart of it” - and I agree with the author that no. 9 is also very good
– “When you're stuck, make a list of what wouldn't happen next. Lots of times the
material to get you unstuck will show up.”
This one is a rap on the knuckles – “Coincidences
to get characters into trouble are great; coincidences to get them out of it
are cheating” –
bah, humbug, she’s removed an easy option!
Dublin Samaritans want to be ‘first port of call’ – not last
resort
Dublin Samaritans this week will launch their “Talk to
Us” awareness campaign which is targeting men as research shows that middle
aged men are now the group most at risk of suicide. They’re encouraging men from
the ‘buffer generation’ (caught between the stoic, silent, austere style of
their fathers and the more open, individualistic attitude of their sons) to
open up and talk to someone about their feelings. Next week Dublin Samaritans volunteers will
take to the streets of the capital to remind people that they are there 24/7,
365 days a year for people who are struggling to cope. Disclosure, I do some PR work with the Dublin
Samaritans – a fantastic group of people.
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