Beautiful Success Story!
Most female readers will likely have heard of Glossybox –
the beauty box company which sends miniature beauty samples to customers. Just short of their 3rd
anniversary, they are doing business across 3 continents and 10 countries and in
today’s Guardian, Rachel Kavanagh, MD, for Glossybox UK & Ireland, gives
her tips which include: know your brand, know your products and what makes them
different and make good hires.
Interesting Celebrity Tie Up
This is an interesting celebrity tie-up - sports lifestyle
firm, Green Lamb, which produces ladies’ golf wear and is based in Cork has
signed up the cool Jodie Kidd as the ‘face’ of their brand. The former party girl who is best known as a
model and horsewoman - as well as getting to the final of the UK Celebrity
Masterchef last week, topping the celebrity fast lap leaderboard in “Top Gear” for
a series and competing in “Strictly Come Dancing” a few years ago - has presumably
been brought on board to help increase the brand’s profile in the UK? Apparently she is also a keen amateur golfer
with a handicap of 18 so she is a relevant choice. Wonder how Green Lamb felt when the pic used
to announce the partnership in the story below featured Kidd in the nip?! You never have complete control when working
with high profile people as they have featured in so many photos and so many
articles before the partnership.
Reaching more Dubliners
Good news for any business trying to target Dubliners -
the Gazette Group of newspapers now has 7 newspapers covering the greater
Dublin region. The “Dublin City Gazette”
joins the existing 6 newspapers which span the M50 – Dundrum, Dun Laoghaire,
Swords, Blanchardstown, Lucan and Clondalkin.
Combined they have a circulation of 57,000+ and can be collected from
any one of 250 collection points.
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