Pull like a dog when handling the media, targeting food watchers & 'Making Memories'

Pull like a dog when handling the media!

The O’Donovan brothers may have won silver but they are liquid gold for the media!  That’s because of their easy charm, honesty and because they are themselves in media interviews.  In this interesting article by Jack Murray of Mediahq.com, he explains that journalists are always looking for some nugget, something interesting for both themselves and their readers/viewers/listeners.  While this may sound like stating the bleeding obvious, Jack recounts that many interviewees actually have nothing interesting to say!  They spout out the same old themes and their personalities have been rehearsed out of them.  His advice when he trains people for media interviews is to be the best version of themselves.  See other tips ……

http://www.independent.ie/irish-news/never-dull-never-boring-the-odonovans-natural-humour-is-a-lesson-in-handling-media-34971894.html

Targeting ‘food watchers’

These insights from Adworld.ie/Irish Marketing Journal are always interesting.  This one concerns ‘food watchers’ and we’re told that 33% of Irish adults agree that “news on food influences my dietary habits” compared to 25% of adults in Northern Ireland and 26% in Great Britain, according to a TGI study from Kantar Media.  The survey also shows that they are 87% more likely to acknowledge that they buy products from companies who sponsor exhibitions or music events and 61% more likely to believe that celebrities influence their purchase decisions.

http://www.adworld.ie/2016/08/05/insight-week-food-watchers/

Powerful ad campaign from Make a Wish

It’s not often we see TV commercials or hear ads that give you a catch in your throat – every time you hear or see them.  But the new campaign from Make a Wish is very powerful.   My first exposure to the ‘Make Memories’ campaign was the TV ad with the little girl watching her family play football in the park - it then transcribes she has passed away and that the seat she is sitting on is dedicated to her.  It just stopped me in my tracks.  Then I heard the ‘princess’ radio ad which is also very, very moving.  This is a little girl’s brother talking about the best day in all the family’s lives when ‘all the princesses’ came to visit his little sister.  He concludes by saying “I wish you had known her.”  I think they are using real people’s stories to show how they help make lasting memories for families with seriously ill children.

https://www.irishexaminer.com/examviral/real-life/appeal-for-public-support-as-makememories-campaign-launched-by-make-a-wish-414780.html

www.grainnebyrnePR.ie