How to make it as a blogger
Doesn’t this just sound like the best job in the world –
getting paid to travel the world – but as this very substantial article points
out, it takes a lot of work behind the scenes.
As the author is a former PR girl (I feel her pain!) she knows what it’s
like to have a job that appears glamorous but is swan-like in reality. She gives some great tips on how to build a
blog – stick to your niche, build your brand, focus on one social media channel
and more. She also gives advice on how
to make money from a blog including having affiliate links, getting sponsored
posts and doing paid-for press trips.
Well worth a read if you want your blog to be your job.
Instagram Stories – how to produce one
As the various social media channels continue to be
‘inspired’ by features of the others, Instagram has introduced ‘Stories’ – this
allows you share the moments of your day – and these stories disappear after 24
hours. Like Snapchat, Stories has a pen
annotation tool and the common Instagram filters. This article also details how to produce a
story.
A great example of customer targeting – M&S
Marks & Spencer (M&S) sponsor an online Daily Mail
story on a very regular basis – so in amongst the celebrity gossip teasers on
the right hand side of the page (reading these is my guilty lunchtime pleasure!)
a sponsored story appears and it’s usually about food or fashion. This is excellent media buying when you
consider the very strong female readership of the Mail online (and in print). In this article they are cleverly promoting
their Brazilian-inspired foods – timely as the Olympic opening ceremony is
tomorrow (Friday 5th August).
I’ve seen this Summer range in store but this advertorial explains what
the various foodstuffs are, so next time I’d be more likely to buy them. Clever use of marketing budget.
How to target book-lovers
These TGI insights from Adworld.ie are always worth a read
– this one talks about book readers in Ireland and how to target these
‘cultured, open-minded’ people. 22% of
Irish adults have bought a book in the past year – including hardbacks,
paperbacks or eBooks. The article tells
us that book readers are likely to be in the heaviest fifth consumers of
cinema, newspapers, magazines and outdoor media.
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