New Sainsbury ad ‘dangerous &
disrespectful’?
I don’t think so – I think it’s a brave move
and beautifully done with minimal branding which is very subtle. Obviously it’s
very timely in view of the 100th anniversary of World War 1 – and it
was done in association with the British Legion, so if they’re happy…? I’m always a John Lewis Xmas ad fan but this
leaves all the other ads in the shade..
Is the end of ‘Clickbait’ nigh?
Very interesting article with possible future
ramifications for brand publishers down the line. In the US, they’re looking at selling
advertising online based on the length of time someone stays on a story rather
than on page impressions. This could
lead to the demise of ‘tabloidisation’ where sensationalist headlines are used
to get people to click through to a story that often doesn’t live up to the
billing. It’s certainly good news for
the producers of quality content.
Dublin Radio Listenership
RTE Radio 1 still rules the airwaves in Dublin
with FM104 second and Newstalk third according to the latest JNLR (Joint
National Listenership Research) results which came out recently. But all radio stations except 2FM lost
listeners in Dublin – 2FM gained but off a very low base anyway. See the figures here…..
Insight – Irish Environmentalists
19% of Irish adults apparently are environmentally
‘keen’ – they’re 26% more likely than the average adult to be in the top fifth
of radio listeners and they’re twice as likely as the average adult to listen
to radio progammes on Science and Nature.
No comments:
Post a Comment