Retailers’ Christmas Ads
Tomorrow, Thursday 6th November sees the launch of the much-anticipated John Lewis Christmas ad but, as with other retailers, they don’t just rely on TV alone, these ads are all multi-media affairs. I really like this though – you can sign up to get your Twitter profile ‘lit up’ by John Lewis tomorrow! http://www.thejohnlewistwittertwinkle.co.uk/
While this isn’t TV, this is a beautiful Christmas treatment entitled “Into the Woods” from Harvey Nichols….
Internal comms – keeping that ‘start-up’ spirit
This company went from 4 employees to 20 within 2 years
and worried that the fun, unpredictable atmosphere that’s part and parcel of
working with a start-up had gone – so read what they did here. Some of the measures may seem obvious – but they
work – and they’re simple and inexpensive!
You have to get the internal communications right for the external
communications with customers, clients and other stakeholders to work!
Irish media is insular
As a nation who are obsessed with what others think of us,
this is worth a read. The Guardian’s
media commentator, Roy Greenslade talks about how insular the Irish media is
and that it exists in a ‘media bubble’ – but I imagine this is true of every
small country? Especially an island
nation like ours? He specifically mentions
the fact that most newspapers here did not refer to the fact that Mairia Cahill
was formerly a member of a dissident republican movement – however, this wasn’t
the first time I heard that – I could swear I heard this on Newstalk? He says the insular nature of the media is
due to the increasing concentration of media ownership. I must say I have found
on occasion that the Daily Mail will print things that the others won’t?
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