Google+ making stars of us all, Butter, Rice & Sauces and a Bank ad .....!

Google+ making stars of us all, Butter, Rice & Sauces and a Bank ad caught my eye in the past week!

Starring in ads – whether you want to or not!The Media & Marketing slot in the Sunday Business Post tells us that from next month if we recommend, say, a restaurant on Google+, that Google can feature our posts as ads?  Bit rich eh?  I loved the info here about how some Google Plusers are objecting – they’re changing their profile pix to Eric Schmidt, CEO, Google so that it’s his face that will come up in the ads!  http://www.businesspost.ie/#!story/Home/Media+And+Marketing/Google+to+mine+users+to+take+on+Facebook/id/397

I really like these two marketing campaigns featuring brands which are capitalising on the home cooking/baking trend:

Best for……. A Good Integrated Campaign

Kerrygold is running a great integrated campaign – “Best for Baking”.  They are sponsoring the Great Irish Bake Off and on their Facebook page invite fans to post baking questions, some of which will be answered by Kooky Dough’s Sophie Morris in the ad breaks of Bake Off  https://www.facebook.com/kerrygold  They are also sponsoring the new food page on tv3.ie  http://www.businessandleadership.com/marketing/item/42853-kerrygold-launching-best-f

Ben’s BeginnersI really like this campaign from Uncle Ben’s and Edelman – ‘Ben’s Beginners’ which is all about encouraging parents to cook with their kids.  Krishna De blogged about this campaign - which is international - but which was launched here by Edelman. They Irish-ised it by linking up with celebrity chef, Neven Maguire and running a survey here on parents’ attitudes to cooking with their kids.  http://www.krishna.me/2013/kids-cooking-abilities-research-in-ireland/?utm_source=rss&utm_medium=rss&utm_campaign=kids-cooking-abilities-research-in-ireland

One to enjoy!Here’s a lovely ad for a bank - not really sure what they’re trying to say but it’s inspiring! http://mostexcitingworld.com/videobest-coin-ever-spent/