Small Business Saturday
“Small Business Saturday” is a brilliant initiative which
is in its 3rd year in Ireland and 4th in the UK – it
encourages consumers to buy small and shop at independent stores this Saturday,
3rd December. Retail
Excellence tell us that for every €10 spent in your local independent shop, it
means €40 for the local economy.
I do think this initiative should be promoted much more
heavily in Ireland as the Irish day is a bit under the radar. I certainly haven’t seen or heard that much
about it. It’s also the weekend of the
Irish craft fair and that’s a great place to purchase Irish-made gifts for
friends, family, clients etc.
In the UK, as well as targeting consumers, their Small
Business Saturday encourages networking between small business owners and some
are laying on workshops/talks for would-be entrepreneurs. In Tunbridge Wells in
Kent, a collaboration between business and the local Council sees small
businesses get free retail space in the town’s main shopping centre for the
day. That’s a really fantastic practical
support for a small business in the run up to Christmas. Support from a local
council is key and the organisers say 80% of local authorities are supportive –
bah humbug to the other 20%. Some have
even agreed to have free parking for the day in the town centres. Not sure if Irish county councils are on
board in this way, but they should be.
Lego recreates last
5 John Lewis Xmas ads
At a key time of year for Lego, this is a smart move
by them – they capitalise on the perennial popularity of the John Lewis
Christmas ads and recreate the last five of them including this year’s Buster the
Box in lego – enjoy!
http://www.independent.co.uk/news/business/news/john-lewis-christmas-advert-lego-video-a7447481.html
Very Powerful
Campaign – Domestic Abuse
The current “What would you do?”
campaign targeting bystanders, friends and family of domestic abuse victims is
really very powerful and hard to watch.
The €950k campaign is being run on TV, online, outdoor and print by COSC
– the national office for the prevention of domestic, sexual and gender-based
violence. I don’t know who did the PR
for this campaign but they’re also doing a great job – I’ve heard countless
discussions on radio about domestic violence over the past few weeks.
Apparently it was devised because while
many people suspect or know that someone they know is being abused they’re
unsure of what to do – and many just walk away.
I was astounded to read the following in thejournal.ie, “Figures in the Attitudes to Domestic Abuse in Ireland
survey show that 9% of people would help a friend, 65% would help a stranger
and 38% would help a neighbour being subjected to domestic abuse” – so the less
well we know someone, the more likely we are to help them? Hopefully this campaign will change those
figures.
No comments:
Post a Comment