What makes a great ad campaign
Some of the nominees for the advertising effectiveness
awards give their thoughts in this short video on what makes a great ad
campaign. The ADFX 2016 awards honour ad
campaigns that deliver real results and they’re organised by IAPI – Institute
of Advertising Practitioners in Ireland.
The nominees’ suggestions include: have a Big Thought –
this shouldn’t be a surprise to a client but rather the creative strategy and
execution should; set the bar high; ensure the client is on board with your
strategy before you do anything; long-term relationships between client and
agency work best as when things go wrong, they won’t bale on each other and
finally, hire people who run towards problems rather than away from them.
http://www.irishtimes.com/sponsored/adfx/secrets-of-success-what-makes-a-great-ad-campaign-1.2796635
Ikea’s pop-up Dining Club
To showcase their wares, popularise the dinnery party and get
people cooking together, Swedish retailer Ikea has opened a pop up restaurant, “The Dining Club” in trendy
Shoreditch, east London. Visitors can each bring up to 20 guests all of whom
work alongside chefs to prepare simple
Scandinavian-themed dishes. Their iconic
Swedish Meatballs are not on the menu however!
Ikea say they run a “Life at Home” survey each
year and it shows that people are spending less and less time cooking and
eating so this initiative in the UK aims to redress that. The Dining Club features the smallest kitchen in
the world (about the size of a bath), runs workshops and hosted tutored dinner
parties. It has a virtual reality kitchen
which, usefully, enables you to experience your workspace from the height of
your pets!!
Chocoholics
and media usage
Well I
just had to include this story, being partial to chocolate myself! This TGI data for chocolate lovers in Ireland
shows that 15% of adults (540,000 people) eat
chocolate once a day or more. My
immaturity is evident when I read that 25-34 years old are 20% more likely to
be in this chocoholic group, whilst those aged 65+ are 45% less likely. They are also 32% more likely to be aged
15-34, not married or living as a couple, do not live with son/daughter or live
with parents.
Media-wise,
they are 28% more likely to agree that they
cannot resist buying magazines, 23% more likely to agree that pop up ads help
them find interesting things on the internet and 23% more likely to agree that
on TV they enjoy the ads as much as the programmes. For more insights on chocoholics, see http://www.adworld.ie/2016/09/16/insight-week-courting-chocoholics/
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