Donald Trump's Comms Strategy, marketing trends 2016 & latest radio listenership figures

Communication Strategies from Donald Trump

Love him or hate him, you can’t deny that The Donald has outperformed all expectations and the cynics to date.  Why is that?  This article from “PR Daily” spells out his excellent communication strategies.  Trump is very clear on what he stands for – “Make America Great Again” and he resonates with many Americans on this topic.  Also, he knows how to tap into emotions, he speaks the language of his audience, he has a clear narrative and he deliberately sets out to be different to his opponents.

http://bit.ly/1PzP2uo

Marketing Trends in 2016

Marketing people are more interested in what underpins a trend rather than in the trend itself, according to planning agency, MCCP – and this gives brands staying power and impact with customers.  In this article from Michael Cullen, he reports on a talk on trends for 2016 given by MCCP.  They warned that brands which don’t empower green customers will be punished, that food brands must focus on natural ingredients and that marketers should care less about technology and more about the outcome.  There’s a wealth more to read about here….

http://www.independent.ie/business/media/getting-inside-the-minds-of-consumers-34442029.html

RTE performs strongly in JNLRs

RTE performed very well and increased its listenership by 64,000 in 2015 according to the most recent JNLRs (Joint National Listenership Research).  The top 4 programmes are:

1.    Morning Ireland

2.    Marian Finucane, Saturday

3.    Liveline

4.    News at One.

RTE Radio 1’s Sean O’Rourke now has more listeners than Pat Kenny in his last year at RTE – Sean is up by 33,000 since last year and now attracts 331,000 daily.  Ray D’Arcy’s show has added an impressive 22,000 listeners since he took over, bringing it to 215,000 while Mary Wilson’s “Drivetime” has 18,000 more listeners this year.

6,000 more people are tuning into Newstalk Breakfast since last year and now 171,000 every day enjoy the spats between Ivan Yates and Chris Donoghue.  Not such good news for Pat Kenny who has 9,000 fewer listeners than last year at 133,000.

At Today FM, both Ian Dempsey (breakfast show) and Alison Curtis (weekend) increased by 6,000 bringing them to 187,000 and 141,000 respectively.

http://www.irishtimes.com/business/media-and-marketing/radio-1-builds-recovery-as-today-fm-slides-jnlr-survey-1.2521540

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