Why journalists ignore press releases
Written by a UK journalist, this features 7 reasons why
journalists might be ignoring your emails.
And it’s always worth repeating!
Some of the reasons include – that the email is basically a sales pitch,
that the journalist has to look too hard to find the most interesting i.e.
newsworthy piece (they won’t, they don’t have time), that the email/press
release is too long and more – take a look…...
Brands that got it right – and wrong – in 2015
In this article from
Gerard Tannam of Islandbridge Brand Development, he looks at brands that got it
right and wrong last year. The brands
Gerard covers include Virgin Media, eir, Supervalu,
FIFA, Irish Water, Brand Ireland, Panti Bliss, The Abbey Theatre, Donald Trump
and Volkswagen. Gerard also presents “Kickstart
Your Business” with George Hook every Thursday evening on Newstalk. (Disclosure, Ger is a client of mine – but don’t
hold that against him!).
Teamwork on anti-bullying
It’s great to read about creative teamwork that produces a solution to a social problem and to work on something which must be so satisfying. In this instance, it’s bullying. Ad agency Boys and Girls were approached by the Solas Project charity to work with schoolkids on a problem experienced in their daily lives. The purpose of the project was to instil confidence in the kids and how to interact with people – something that would serve them well in their future lives as well. So between them all, they eventually decided on an anti-bullying wristband, a prototype of which is currently being trialled. Have a read…
(Image: Wikipedia)
No comments:
Post a Comment