Man City builds global brand
Manchester City FC is using technology to build a global
brand according to this article in “Marketing Week.” They want to track performance “from
boardroom to pitch” and support business opportunities, football performance
and fan engagement. The club’s parent
company is City Football Group (CFG) and it also has stakes in NYC FC,
Melbourne City FC and Yokohama F. Marinos in Japan.
How long should your videos be?
The most watched videos on YouTube are 3 minutes long
while 15 second TV ads are growing in popularity – even though they may be
edited down from the 30 second original version. Ads for video on demand should be no longer
than 20 seconds for those viewing on a desktop and 10 seconds max for mobile
advises this article from the Irish Times.
Netflix preview ads for the next episode of a series are 15 seconds –
the same length of time that Instagram video ad formats are. So the message seems to be – different ad
lengths for different formats.
“If you lose, you’re not good enough to win”
So said Brian Cody, Kilkenny hurling manager when he spoke
at a recent Smurfit UCD Smurfit Business School breakfast. Writing in the Irish Independent, Michael
Cullen tells us that Cody’s tips included - never to ignore your gut instinct,
know the people around you and their way of life and surround yourself with
experts but don’t tell them how to do their job.
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