Excellent example of celebrity endorsement…
Today (Monday 10th February) is European
Epilepsy Day and I congratulate Epilepsy Ireland on their excellent TEAM
campaign – it ticks all the boxes – credible, relevant and timely. The campaign features a man currently heading
the adoration league in Ireland (especially after Saturday!) – national rugby
coach and obviously a fantastic team motivator, Joe Schmidt! Joe’s son has epilepsy – so he’s a very credible
and relevant high profile person to work with.
Timing is also perfect – European Epilepsy Day happening just after the
start of the RBS 6 Nations campaign. And the theme – TEAM Be Seizure Aware – is
a highly effective way of ensuring the campaign message is memorable. TEAM –
take Time to protect the person, Ensure you stay with them, Allow the seizure
to run its course and Move to the person to his or her side once the seizure is
over. Well done to all involved. http://www.epilepsy.ie/index.cfm/spKey/seizureaware.team.html
Targeting an upmarket female audience?
Another team worth highlighting is the team at Image
magazine who in the past year have expanded their reach beyond the printed
magazine with a new website, networking events and an upmarket wedding
magazine! The new website, Image Daily – www.image.ie
- attracts 110,000 visitors per month and they have 22,000 followers on Facebook.
I’ve attended some of their excellent
breakfast networking events as they’ve great speakers and probably the best-dressed
audience u will ever see at a networking event!
No pressure then at 7.30am!! I
see they’re introducing evening networking and mentoring events now as
well. And they’ve launched a really fab
upmarket wedding magazine “Bash” which is published quarterly. Siobhan Brett,
Sunday Business Post has more here …. http://www.businesspost.ie/#!story/Home/Media+And+Marketing/Fortunes+looking+up+at+Image/id/f8481988-bab1-4ef3-8fe7-5e1a18d62445
The harder-to-target male audience…..
The only two radio stations that attract a higher male
than female audience are Radio Nova and Phantom - 68% of Nova’s audience are
men and 53% of Phantom’s – not surprising really as both focus on rock music. Laura
Slattery in the Irish Times tells us that the latest JNLR (Joint National
Listenership Research) show mixed fortunes for the 2 stations – Nova has
increased its audience by 50,000 a day while Phantom’s has sunk to 15,000. For info - 59% of 2FM’s listeners are
female, 62% of 98FM’s, 57% of Q102, 56% of Spin while FM104’s audience is 55:45
split female to male.
Media Info…..
If you want audience, geographic or other information on
the various newspapers, radio and TV stations, cinema, outdoor, online and
more, check out www.medialive.ie
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