“You look great, honestly!”
The saying goes, “Men insult each other all the time but
don’t mean it – women compliment each other all the time – but they don’t mean
it either!” Ouch! Did you know this Friday is ‘National
Compliment Day’ – in the US anyway! So
there’s a marketing idea for you – create a special Day – but remember to make
sure it’s relevant to your brand . In
this case a US brand – Honesty Tea - is taking advantage of this day to pay
compliments to strangers – on and offline as far as I can gather. A nice idea which evolved from their sampling
activity when they give a compliment with each sample of tea! However, note
they surveyed 2,400 people to get solid facts and figures to back up this
activity! http://www.prdaily.com/marketing/Articles/15980.aspx
Crisis Management – how not to do it
I think we all agree that Rehab have made a situation
much worse by refusing to disclose the Group CEO’s salary. They obviously thought that if they kept their
heads down and refused to divulge her salary that the crisis would blow over once
the media shifted its focus elsewhere.
But they’ve become the main story.
And the charity’s reputation gets even more battered. So the Crisis Management lesson here is - however
painful it is to hold your hands up and admit your mistakes, it really is the
only option. The cover-up is always the
bigger crime – and other people are much more forgiving of mistakes than of arrogance,
procrastination and/or an apparent indifference to public opinion.
Building a Media Profile
Two sites worth looking at as a way of increasing your
media profile are HARO (Help A Reporter Out) www.helpareporter.com and Media
Diplomat www.mediadiplomat.com Reporters who are writing articles on a
variety of topics and industry sectors post up requests for
information/input. Sign up for emails
from both sites and check out Media Diplomat’s LinkedIn group. These sites are particularly useful if you
trade or want to trade overseas. Media Diplomat was founded and is run by Paul
Dixon, a UK PR & Communications consultant while HARO is more US-based –
but both feature queries from around the globe.
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