correcting some PR advice, tips for devising a sponsorship agreement and A-Z of media 2013

There’s some good advice in the article below, entitled, "The PR Game - Simple Tactics to Raise your Profile" – but also some misleading comments.   For example it states that PR is about selling unlike other professions which are concerned with building relationships.  PR is very much focused on building long term relationships and understanding between an enterprise and its publics – and between a business and relevant media.  Most importantly, press releases have to be newsworthy – don’t earn yourself a bad reputation by sending out banal press releases just to ‘hone your skills’.  Finally, you can’t ‘pick and choose when you want to be in the media’!  Certainly you can pick and choose a time you would like to be in the media – but there’s no guarantees! http://www.ifaonline.co.uk/ifaonline/feature/2319840/the-pr-game-simple-tactics-to-raise-your-profile/page/2

This is a good article – worth keeping – for if and when you are devising a sponsorship agreement.  As the author says, the reputations of both parties have to be protected. http://www.independent.ie/business/media/sponsorship-contracts-have-to-protect-reputations-of-both-parties-29850622.html

And as 2013 draws to a close, here’s the Irish Times’ Laura Slattery’s A-Z of what happened in the Irish media this year.. http://www.irishtimes.com/business/sectors/media-and-marketing/the-a-to-z-of-media-matters-in-2013-1.1632094